The holy-grail heat styling serum to prep and protect strands – for more strength, and less breakage. This concentrated, multi-tasking formula shields hair from UV and heat styling of up to 230℃, speeds up dry time, seals split ends, smooths flyway’s and visibly tames frizz after just one use. For every hair type.  

Powered by Plant-Based Keratin, the Ultimate Styling Serum strengthens each strand’s natural structure while delivering a velvety smooth, shinier finish that’s unbothered by humidity. Our rich, non-tacky formula works on both damp and dry hair to prime it for fuss-free, daily styling and a look that lasts (because you never know who you’ll run into).